![]() Google also recommends that you use the following values for each of the UTM parameters. Three are required: utm_source, utm_medium, utm_campaign. Each parameter is made of a UTM tag and a property value. Here’s an example of a URL with UTM tags.Įverything after the “?” are tracking parameters. Using UTMs will show you nuanced data you normally don’t have access to such as which link gets more clicks in an email, which ad creative converts more, or which type of social media content gets more engagement. UTM parameters are additional tags added to the end of URLs to track the performance of marketing campaigns. What Are UTMs & Why It’s Important to Use Them Consistently You won’t even need to copy paste the link anymore. ![]() If you build UTMs often, we recommend speeding it up for yourself with the help of our UTM builder Chrome extension. ![]() But if you feel like you need to learn the UTM basics first, read through the rest of this page. How to Create Tracking URLs in the UTM Builder – Real-life Exampleįollow the gray text in each field, and create tags like in the example below. UTM.io’s Dedicated UTM Management Platform – Make Your Use of Advanced UTMs Consistent & Scalable.UTMs + User Analytics Tools (Mixpanel, Kissmetrics, and Amplitude).Custom UTM Parameters, UTM Naming Conventions, UTM Templates, Workspace Rules, and Much, Much More.Examples of UTM Parameters Needed for an Online UTM Builder.What Are UTMs & Why It’s Important to Use Them Consistently.How to Create Tracking URLs in the UTM Builder – Real-life Example.
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June 2023
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