![]() ![]() Surprising no one, OTT (over the top) and CTV (connected TV) continue to corner the market, replacing traditional linear TV with internet streaming for both live and on-demand content. Meanwhile, marketers are willing to shell out more for high-impact placements (like video, splash, and deep-linking-enabled ads), and interactive formats (like rewarded, playable, and shoppable ads). As industry consolidation pushes publishers to refocus their monetization strategy, there’s a growing demandįor improved bidding, mediation, and programmatic controls. Big walled gardens are out, high-touch, high-control is in. Publishers seek greater control marketers demand high-value ad formats. Plus, previously crippled industries like travel, entertainment, and events are beginning to rebound, sparking opportunities for advertising growth and opening up new monetization channels. From accelerated ecommerce/mcommerce trends to more time spent on mobile devices, to hybrid and fully-remote working, digital reliance is expected to continue into 2022 (and beyond). ![]() ![]() Continued digital dependence as the world adjusts to COVID-19 year three. Welcome to our 2022 Global Digital Advertising Trends Report! We are excited to share key insights into the digital advertising landscape, across a variety of channels and devices.Ĭombining industry research with Smaato’s own proprietary data and insights, we’ve seen clear themes emerge out of 2021. Welcome to Smaato’s 2022 Global Digital Advertising Trends Report! Executive Summary
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June 2023
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